Resonate is a new and exciting rebrand of the music equipment company, Behringer. A brand identity based around sound waves, this rebrand uses a typographic system alongside image treatment to provide a sense of movement and intrigue.
The use of thick sound waves built into a bold and accessible sans serif type represents the brand’s focus on providing strong and reliable music equipment to a wide audience. The loud colours carry with them the brand’s message of finding one’s sound and making noise.
