A revitalising rebrand concept for the Natural History Museum of Helsinki which invites viewers to take a new look at natural history. The brand’s main logo, a geometric triangle, intentionally juxtaposes the natural elements of the museum, representing an exciting modern twist on the otherwise older & more natural elements. Image treatment, coupled with AI generated visuals and bold sans serif typography, work together to rejuvenate the essence of natural history, bridging the past with the present for today’s audience.
