A brand identity for an organic ice cream made with the purest ingredients that deliver naturally intense flavours, whilst making the least possible impact on the environment. The brand is based around friendly and inviting illustrations of natural scenery which aims to represent the brand’s focus on the environment, whilst simultaneously bringing a sense of joy and wonder to the consumer. 
Steering away from the expected muted tones often associated with organic products, this brand uses a more saturated colour palette to represent how the brand’s commitment to the environment doesn’t come at a cost to its flavours. 

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