The Brutalist

This project involved executing a major film campaign rollout across highly complex and diverse placements. I was a key designer responsible for the campaign’s extensive adaptation, which spanned numerous platforms and required technical specifications for everything from small press advertisements to the IMAX outside wrap, the largest print format in Europe. This work was executed under consistently tight and strict print schedules, demanding rapid yet precise output. A central challenge involved adapting the core artwork for each bespoke placement, often requiring immediate changes to integrate updated award nominations or quotes. My role was to integrate these client requests into the artwork while maintaining visual harmony and campaign consistency across all formats.