Pathe Exhibits

Pathé is a major French film production and distribution company, owning a number of cinema chains and television networks across Europe. This project involved deploying a scalable and cohesive visual identity across Pathe’s high-profile film market exhibition spaces (including Cannes and EFM). The core challenge was maintaining absolute brand consistency using the distinct black and yellow palette across diverse, large-format physical spaces, while integrating a wide variety of film imagery under extreme print production deadlines. Following the initial concept development, I served as a key designer responsible for the final execution, compliance, and production readiness of the exhibition assets. This involved making crucial design decisions to ensure visual harmony across the entire suite of exhibition graphics, adapting the fixed graphic style and imagery placement so that each unique piece functioned perfectly in its designated space while maintaining absolute brand consistency across the whole installation.